The Baby Boom Boom
Thursday, November 17th, 2005 The first baby boomers, born in 1946, turn 60 this year. But 60
isn’t what it used to be. The generation that changed society
when it was young is now changing and redefining aging. And
since the baby boom generation wields the greatest buying power
in history, companies that pay attention to and heed the desires
and needs of boomers […]